WhatsApp is already at the stage where many companies have no choice but to leverage the platform.

In many industries, and in all emerging markets, communicating with customers on their channel of choice means messaging them on WhatsApp. Though Facebook messenger leads the way in the US market, WhatsApp is the main communication channel in all of Central and South America and most of Europe, Africa, and especially Southeast Asia. The benefits of WhatsApp for business relate to the channel’s reach and user base. Why WhatsApp is Becoming Mission-Critical for Global Business Using WhatsApp for business can be safe, but only if organizations understand the digital risks on the channel, and recruit the right solutions to protect themselves. The big three digital risks here are malware, account compromise, and regulatory compliance concerns.

However, WhatsApp security issues pose challenges to enterprise risk teams, spanning information security to compliance. For many people, that is WhatsApp – especially in emerging markets. Companies that want to succeed need to meet potential customers in their preferred medium. The messaging platform is a behemoth, and it’s fast becoming central to successful business communication.

Approximately one fifth of the entire global population uses WhatsApp.

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